What do businesses like Soul Cycle, lululemon and Saje have in common?
They all have impactful, recognizable brands that stir up thoughts, memories, and emotions every time you think of them. But you don’t have to have multi-million dollar global business in order to build an impactful brand.
Branding can seem overwhelming at times, which is why we have invited Ella Jotie, the founder of Barre Fitness, to teach us how she created a well-established from the ground up.
You Will Learn:
Branding basics, such as creating a consistent brand image and building a recognizable brand
Creating brand value and helping people emotionally connect to your brand
Growing your brand with your business and overcoming the first hurdle towards growth
Trusting others to hold your vision for your brand
Ella will also give us the backstory on how she started Barre Fitness and grew it into a successful franchise.
With over 20 years of professional experience in the entertainment, health and fitness industry, Ella has combined her expertise as principal dancer, choreographer and fitness instructor to spearhead the development of Barre Fitness.
Ella spent many years performing for audiences worldwide and has had the opportunity of working with many of the entertainment industries best including: ABC, Disney, MTV, Nickelodeon, NBC, the NBA and alongside choreographers of such artists as Madonna and Janet Jackson.
A long-time fitness enthusiast, Ella carries certifications in Personal Training, Group Fitness, Pilates, as well as Fitness Through Cycling. She is also a certified Pre & Postnatal Fitness Specialist.
Ella takes pride in developing programs specific to her client’s needs, and is continually promoting a healthy balanced lifestyle, while still having FUN!
A native of Vancouver, BC, Ella combined her passion, creativity and love for both dance and fitness to lead a specialized group of individuals through an extensive training regimen of barre- based exercises, the result of which is the Barre Fitness technique.
Doors open at 6:00pm and the event starts at 6:30pm.