What's involved in telling a good story
Shape of a good story: Narrative arc (and mapping out your own narrative)
7 Types of Plots & Themes (ID what type of story your brand is + compelling examples from the industry)
Getting to Know Your Audience; and what’s important to them
Measuring the effectiveness of your story: How to know it resonates
Crafting your "About" Page, and your "Elevator Pitch"
Your Marketing Mix: Exploring where else you can tell your story
Emma Andrews, BA, RHN, NPDP
Co-Founder & Director of Education, Pineapple Collective
Through her career Emma's worked with brands like Navitas Naturals, Reflex Supplements, Vega, Silverhills Bakery, and One Degree Organics to develop their education strategy and brand story. She's witnessed how telling effective brand stories can be a catalyst to accelerate growth, build lasting relationships with strategic partners, create community connections, and brand champions for life. Known for her infectious energy, Emma has led hundreds of events for health and wellness consumers, influencers and natural products retailers across North America. Emma lives & works in Gastown, and when she's not training for marathons, she's getting dirty in her rooftop garden, or adapting recipes in her kitchen playground.