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How to Build a Company That Profits With Purpose

  • MVMTLAB 615-55 Water Street Vancouver, BC, V6B 1A1 Canada (map)

We go into wellness business because of our passion for people and for health, not for money. But without money we can’t run or grow our business. For this reason we’ve invited Annalea Krebs, the founder of Social Nature, for the 9th EHF Networking Event to talk about profits with purpose.

From bootstrapping her first business and then selling it, to scaling up her second business with venture capital, local entrepreneur, Annalea Krebs has seen it all. In this talk she opens up about the highs and lows of running a mission based company, and shares what keeps her inspired to profit with purpose.

Attendees will get some tangible tips for how to scale up a mission based business, lessons learned from running a mission based business, and how to stay motivated running a mission based business.

About Annalea Krebs

Known as the “Queen of Green,” Annalea Krebs is a natural product expert and impact entrepreneur that loves promoting good stuff, not junk. Bit by the entrepreneurial bug at age 25, Annalea started ethicalDeal, an online ethical marketplace, which she sold at 30. A serial entrepreneur, Annalea then started Social Nature, an influencer marketing company that inspires people across North America to #trynatural products. Social Nature is now one of the largest communities of natural product enthusiasts, with a social reach of 150 Million consumers and growing everyday.

Annalea was selected by Entrepreneur Magazine in 2016, as one of the top ‘25 Inspiring Entrepreneurs Under 40 Who Are Creating the Next Big Thing’, as well as by Conscious Company Magazine as one of ‘19 Social Entrepreneurs to Watch in 2017’. Annalea is often called on as a natural product expert and is a regular contributor to Canada’s #1 morning show, Breakfast Television, and Global News. You can also find Annalea’s thoughts on everything from fermentation to natural skincare on the pages of lifestyle websites like, and her marketing expertise in publications like and Grocery Business Magazine.

When Annalea is not in the office she can be found in a local yoga studio or hiking in the beautiful mountains of British Columbia, Canada.
Follow her journey @annaleakrebs @socialnature