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Path to Purchase: Using Content to Map your Customer Journey

  • MVMTLAB 55 Water St. #615 Vancouver, BC Canada (map)

Do you ever feel like despite your marketing efforts you are not reaching your potential clients? Or that it’s hard to connect with your target audience and get them to actually purchase your products or services?

If so, join our next Workshop by Pineapple Collective, a boutique multi-national consulting agency who helps natural health and wellness tell their story, who will teach us to map our customer journey to help us develop a marketing plan that actually works.

What attendees will learn:

  • Choosing the best distribution channels for your content

  • How to build community through content

  • Path to Purchase & Ascension Planning templates

  • What is Corner Stone Content

  • How to define your unique voice & tone

The workshop will be led by Pineapple Collective founders Emma Andrews and Lynsey Walker who share over 10 years of experience working with emerging and established brands and retailers in the natural products industry.

Lynsey and Emma bring a unique skillset and level of passion to their work, both holding designations in nutrition and food science. This December they'll publish their third annual Health and Wellness Trend Guide, and their insights have been sought out by media and associations like Natural Product Retailer Magazine, and New Hope Media.

Emma Andrews is Pineapple Collective's Director of Education, a Registered Holistic Nutritionist and certified in New Product Development (NPDP). She's based in Vancouver, and works with clients on the creation of engaging and interactive learning experiences.

Lynsey Walker is the Director of Content Marketing, a Registered Holistic Nutritionist, and holds her MSc in Human Nutrition. She's based in Toronto, and helps Pineapple Collective clients develop brand stories and content that resonates.

Earlier Event: November 14
Networking & Feedback Night (Nov)
Later Event: January 31
Holistic Money Management